The Seminole Tribe of Florida has launched its own brand of beef.
The project is part of a partnership with the Bureau of Indian Affairs and the Mashantucket Pequot Tribal Nation of Connecticut. The Seminoles will sell the beef at its casinos and market it throughout the nation.
"It's going to benefit all cattle owners throughout Indian Country," Chairman Mitchell Cypress said, The South Florida Sun-Sentinel reported.
The tribe is using the Indian-owned McGreevy's Mid West Meat Co. of Wichita, Kansas, to process the beef.
Ark Restaurants Corp. of New York, which manages the food courts at the Seminole Tribe's casinos, is the first customer and will use the beef at its locations nationwide.
Get the Story:Seminole Tribe to create beef brand (The Tampa Bay Business Journal 3/10)
Seminole Tribe taking a gamble on beef (The South Florida Sun-Sentinel 3/11)
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