Indianz.Com > News > San Manuel Band of Mission Indians names Rikki Tanenbaum as chief operating officer
San Manuel Band of Mission Indians names chief operating officer
Tribe promotes Chief Marketing Officer Rikki Tanenbaum to new role, leading organizational strategic, cultural and economic development initiatives
Thursday, October 29, 2020
Source: San Manuel Band of Mission Indians
San Manuel Indian Reservation (Highland, California) -– The San Manuel Band of Mission Indians today announced it has named Rikki Tanenbaum as Chief Operating Officer, reporting to CEO Laurens Vosloo. Tanenbaum joined San Manuel in 2018 as Chief Marketing Officer of San Manuel Casino where she led revenue generation and brand marketing functions. In 2019 she absorbed Marketing, Public Affairs, and Philanthropy efforts for both the Tribal Government and San Manuel Casino.
“For the past two years, Rikki has played an integral role in marketing and communications for the organization. I am excited to have her as my partner as we align our team to accomplish the priorities that Tribal leadership has outlined,” said Vosloo.
In her new role, Tanenbaum will be responsible for overseeing activities related to the planning and implementation of the Tribe’s strategic, cultural, and economic development objectives. Tanenbaum will assume leadership responsibility for Analytics & Insights, Communications, Brand Marketing, Philanthropy, Cultural & Natural Resources, Construction and Direct Investments.
The San Manuel Band of Serrano Mission Indians is a federally recognized American Indian tribe located near the city of Highland, CA. The Serrano Indians are the indigenous people of the San Bernardino highlands, passes, valleys and mountains who share a common language and culture. The San Manuel reservation was established in 1891 and recognized as a sovereign nation with the right of self-government. As an indigenous community the origins and history of the San Manuel Band of Mission Indians stem from our relationship with the land and to all who share it. Since ancient times we have expressed ourselves through a culture of giving. Today, San Manuel is able to answer the call of Yawa’ (Serrano word meaning “to act on one’s beliefs”) through partnerships with charitable organizations. We have drawn upon our history, knowledge, expertise and cultural values to direct our philanthropic giving in our local region, as well as to Native American causes nationwide. For more information, visit sanmanuel-nsn.gov.
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