Tulalip Tribes launch casino marketing campaign


The Tulalip Tribes of Washington launched a new casino marketing campaign in hopes of increasing business and excitement about a new hotel.

The tribe operates a casino and a bingo hall. Both are successful, with more than $100 million in net profits, but tribal officials hadn't created new ads in several years.

With competition increasing and a $125 million on the way in 2008, the tribe hired a Seattle advertising firm, Victory Creative Group, to create a new campaign. The goal is to make the Tulalip Casino into a destination resort.

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Tulalips think regional resort would add to "fun, fun, fun" (The Seattle Times 1/3)