The Yocha Dehe Wintun Nation of California is utilizing social networking sites to connect with gamblers.
The Cache Creek Casino Resort has accounts on Facebook and Twitter. The facility is also testing out a mobile phone system aimed at helping customers enjoy their entertainment experience.
The casino has an information technology staff of 25, Network World reported.
"Being in an organization that runs 24 hours, seven days a week has its challenges," Luck says. "You're always on call and always trying to keep up with the latest technologies," Rod Luck, the vice president of IT, was quoted as saying. "Casino business is so competitive that you have to come up with a better product and you have to have more information to generate customer service, so the customers come back."
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Casino banks on social networking, mobile technology and virtualization
(Network World 2/3)
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