Isleta Pueblo in New Mexico officially rebranded its casino as the Hard Rock Hotel and Casino on Friday.
The tribe spent $100 million to upgrade the facility. There's the signature oversized guitar out front, a Hard Rock gift shop, a new bar and more gaming floor space.
"Carrying the Hard Rock name means a lot to Isleta," said Governor Robert Benavides, KOAT-TV reported.
The pueblo licensed the name from the Seminole Tribe, which owns the Hard Rock brand.
Get the Story:
Hard Rock Officially Opens In Isleta Pueblo
(KOAT-TV 6 /12)
Isleta re-brands to Hard Rock Casino (KRQE-TV 6/12)
Business Deals | Openings and Closings
Isleta Pueblo officially reopens casino as Hard Rock facility
Monday, June 14, 2010
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