Isleta Pueblo officially reopens casino as Hard Rock facility

Monday, June 14, 2010  

Isleta Pueblo in New Mexico officially rebranded its casino as the Hard Rock Hotel and Casino on Friday.

The tribe spent $100 million to upgrade the facility. There's the signature oversized guitar out front, a Hard Rock gift shop, a new bar and more gaming floor space.

"Carrying the Hard Rock name means a lot to Isleta," said Governor Robert Benavides, KOAT-TV reported.

The pueblo licensed the name from the Seminole Tribe, which owns the Hard Rock brand.

Get the Story:
Hard Rock Officially Opens In Isleta Pueblo (KOAT-TV 6 /12)
Isleta re-brands to Hard Rock Casino (KRQE-TV 6/12)