Developer stays with 'Hard Rock' name for proposed Iowa casino

Friday, November 9, 2012  

A development company is sticking with "Hard Rock" for its proposed casino in Iowa.

Warner Gaming, a Las Vegas developer, submitted a bid for a $118.5 million Hard Rock Hotel & Casino in downtown Sioux City. Warner owns its 'Hard Rock" name separately from Hard Rock International, which is owned by the Seminole Tribe of Florida.

"Hard Rock Hotel and Casino is a globally recognized entertainment brand and is a perfect fit for downtown Sioux City," Warner Gaming President Bill Warner said in a statement to The Sioux City Journal. "We look forward to continuing to work on this great development."

Local media asked Warner about the "Hard Rock" after Isleta Pueblo in New Mexico decided to drop the name from its casino.

Get the Story:
Sioux City Entertainment defends Hard Rock brand for future casino (KTIV-TV 11/9)
New Mexico casino parts way with Hard Rock (The Sioux City Journal 11/9)

'Hard Rock' no more-Isleta Pueblo going back to roots at casino (11/8)
Winnebago Tribe submits bid for a commercial casino in Iowa (11/6)