Blog: Native Americans are large ethnic audience on Facebook

Tuesday, December 6, 2011  

Native Americans are a large ethnic audience on Facebook, according to Search Engine Watch.

By looking at people's interests, SEW suggests that marketing companies can reach at least 471,100 Native American users on Facebook. That's larger than the Asian, Hispanic and even the African-American audience.

However, when other methods are used, the Native audience isn't as prominent. For example, there are significantly more people interested in African-American organizations, like the National Society of Black Engineer, and African-American publications, like Ebony, than their Native counterparts.

Get the Story:
How to Target Ethnicities on Facebook (Search Engine Watch 12/6)