The Jackson Rancheria Band of Miwuk Indians owns and operates Rancheria Radio. Photo: Rancheria Radio
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Jackson Rancheria expands media enterprise with digital radio station

The Jackson Rancheria Band of Miwuk Indians is expanding its media enterprise.

The tribe's Rancheria Radio offers non-stop, commercial-free music streams on its website and app. Listeners can even watch the station at work on Facebook and a morning show will launch next week, The Sacramento Bee reported.

“The first order of business is to get content that people want to listen to,” Rich Hoffman, the tribe's chief executive officer, told the paper. “And then if it’s compelling enough, there are enough ears, you go out and sell those ears.”

The tribe owns The Amador Ledger-Dispatch, a weekly paper, and The Acorn, a group of community papers.

Read More on the Story:
This local tribe just launched a site to stream music nonstop (The Sacramento Bee 7/10)

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Jackson Rancheria joins publishing industry with The Acorn News (October 31, 2016)