Blog: New Gap t-shirt named for racist Manifest Destiny policy

Monday, October 15, 2012  

"Full disclosure: I like The Gap. Honestly, I do. Since Theo’s birth, I’ve spent a significant portion of my time (and income) in Gap Kids, cooing over pint-sized button-down shirts, cunning little sweater vests and pastel onesies with adorably clever graphics. I’ve even written here before about how impressed I was that they were selling pink and purple clothing in the boys’ department.

So imagine my surprise and dismay when I learned that they were selling men’s t-shirts with MANIFEST DESTINY written in bold letters across the chest.

This t-shirt is part of a collection called Gap x GQ, which The Gap says is “an exclusive menswear collection [created by] GQ’s best new designers”. The specific person responsible for the MANIFEST DESTINY shirt is Mark McNairy, an American fashion designer who is known for his past work for J.Press and Southwick, and who now has his own label, Mark McNairy New Amsterdam. While this might mean that Gap Inc themselves aren’t the ones who dreamed up this graphic, certainly a team of their own designers and quality control people would have had to approve it. You would think that somewhere in the design, review and manufacturing process, someone would have realized how glaringly racist this shirt is. You would think."

Get the Story:
Manifest Destiny (or, whoa, Gap Inc, what the hell?) (Belle Jar Blog 10/14)