Opinion: Native media ignored at 'Lone Ranger' press junket

A poster for The Lone Ranger.

Sarah Gustavus, the executive producer for Native America Calling, on the lack of Native media at a press junket for The Lone Ranger:
It has been widely reported that Johnny Depp, in his role as Tonto in the new film “The Lone Ranger,” wants to challenge stereotypes about Native Americans, but Native media was limited to the role of sidekick to other media outlets this week.

The staff of Native America Calling and National Native News, produced by Koahnic Broadcast Corporation (a New Mexico In Depth partner), have reported on the progression of the film in recent years. In the past month, our staff went through the proper channels to request interviews with the cast and crew for our coverage of the official release of “The Lone Ranger.” Our repeated requests were either passed on to other Disney contacts or received no response.

It was a complete surprise to learn on Monday that a major press junket was taking place only an hour from our studios, in Santa Fe. We were not invited, but immediately requested press credentials. Our staff received a response from Disney after the press conference saying we could not be accommodated for the event because it was over.

Get the Story:
Sarah Gustavus: Native media deserves more than sidekick role (New Mexico In Depth 6/21)

Related Stories:
Interview with Sonny Skyhawk on Indian roles in Hollywood (06/12)
Opinion: Blatant racism in Tonto's portrayal in 'The Lone Ranger' (06/03)
Johnny Depp portrays Tonto as 'proud warrior' on silver screen (04/18)
Johnny Depp's Comanche language name means 'shapeshifter' (04/12)

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