"The Rosebud IHS Service Unit has achieved designation as a Baby-Friendly® Hospital, which makes it the first hospital to achieve this designation in the Indian Health Service and in the state of South Dakota. This prestigious award is given to facilities that practice the Ten Steps to Successful Breastfeeding. Research shows that following the Ten Steps increases exclusive breastfeeding, and this helps to reduce obesity and diabetes in the population.

Co-administered by the World Health Organization and the United Nations International Children's Emergency Fund, the Baby-Friendly Hospital Initiative is an evidence-based practice care model designed to protect and promote breastfeeding as the safest, healthiest way to nourish babies. Hospitals that achieve Baby-Friendly status are committed to promoting and protecting breastfeeding at all stages, including prenatal counseling, inpatient services, and community awareness. Core components of the initiative promote the benefits of breastfeeding, such as skin-to-skin contact between mom and infant, and non-separation of mother and infant.

As a result of this initiative at Rosebud IHS Hospital, breastfeeding initiation rates are now consistently in the 90th percentile and exclusive breastfeeding rates have continued to climb."

Get the Story:
Update on IHS Baby-Friendly Hospital Initiative (IHS Blog 12/10)