Interview with Sonny Skyhawk about failure of 'Lone Ranger'

You know how they say even bad publicity is good because it creates so much buzz and sells things? Well, this movie had so much bad publicity but it’s still a flop according to the reviews and box office receipts. How do you account for that?

Well, I don’t know that there’s been bad publicity with regard to the Hollywood machine. The Hollywood machine would have you believe that this is a fantastic movie and what’s all the negativity about? That’s the unfortunate part -- they don’t have a clue. They didn’t have a clue at the beginning in my talks with Disney...

You talked to them at the beginning?

...I had teleconferences with them when we discussed some of these things. I told them I thought it would go south. I expressed at the time what my feelings were and the fact that having Johnny Depp play Tonto was due for a total crash. And they said, "No, we don’t think so. We have our ducks in a row and we think that Johnny Depp is going to do great.” And I said, "Well, ok! Next point. Why don’t you try and involve the American Indian community if you’re going to shove this down their throat? I would advise that you at least try to get them on your side before you invest in trying to convince them that Johnny Depp is Indian,” and so on. And they said, “No, we have that pretty much in hand also. Johnny Depp is part Indian and we’re going to roll with that” and I said, “Well, you know, the Cherokee Nation, one of the tribes he claims to be from, has vetted his ancestry and none of them are located on their rolls.” And they said, “Well, he thinks he is and so we’re going to roll with that.” I said, “Ok! Good luck!” Those conversations were with a Disney vice president and also a lady by the name of Dawn Jackson, an American Indian who works for Disney in the merchandising department. She’s the go to Indian at Disney when they have a question, like about Pocahontas.