indianz.com your internet resource indianz.com on facebook indianz.com on twitter indianz.com on Google+
ph: 202 630 8439   fax: 202 318 2182
Kill The Tobacco Master Settlement Agreement
Advertise on Indianz.Com
Home > News > Headlines
Print   Subscribe
Opinion: Washington NFL team loses business with racist name

Filed Under: Business | Opinion | Sports
More on: mascots, nfl, racism, redskins
   


The logo for the Change the Mascot campaign

Two professors say a study of economic data shows why the Washington NFL team should eliminate its racist mascot:
Unlike college athletics, professional sports don’t have a recent tradition of dropping Indian team names. But the effect of maintaining such a name can still be measured. We created a statistical model of team brand equity (roughly, the economic value of a brand) in the National Football League. The idea was to determine whether revenues exceeded or lagged behind what would otherwise be expected based on team performance and market factors like the size and median income of the local fan base.

We found that the Redskins have indeed experienced decreasing brand equity over the past decade. Interestingly, the two N.F.L. teams with the most negative brand equity trends from 2002 to 2012 were the Redskins and the Kansas City Chiefs (another American Indian team name).

The other teams with the most negative trends were the Oakland Raiders, St. Louis Rams and Cleveland Browns, all of which had average winning percentages over this period that were well below 40 percent. Though the Redskins and Chiefs also had below-average winning percentages, they lost even more brand equity than did those teams that experienced such pronounced on-field failure over the past decade.

We acknowledge that there could be other factors that explain the Redskins’ decreasing brand equity. But elementary principles of brand management suggest dropping the team name, regardless. While it’s true that recent survey data suggest that more than 70 percent of Washingtonians think the team should not change its name, consider the inverse of that statistic: A remarkable 30 percent of the local populace finds the team name offensive. Even among the faction of Washingtonians that favors retention of the team name, more than half report that they find the term inappropriate.

Get the Story:
Michael Lewis and Manish Tripathi: ‘Redskins’ Is Bad Business (The New York Times 6/25)

Related Stories:
Suzan Shown Harjo: Fight against racist mascots just beginning (6/24)
Oneida Nation asked Bank of America to break with NFL team (6/24)
Kevin Gover: Stereotypes should not be celebrated in America (6/20)
Ray Cook: Decision sends warning for NFL team's racist mascot (6/20)
Oneida Nation puts pressure on FedEx in campaign over mascot (6/20)
Mike Wise: No winning in fight to save NFL team's racist mascot (6/20)
Opinion: Making money off Indian imagery is old business in US (6/20)
Washington NFL team remains defiant after losing trademarks (6/19)
Editorial: Racial slurs don't deserve trademark protection in US (6/19)
Patent office cancels trademarks for Washington football team (6/18)
Church group approves boycott against Washington NFL team (6/16)
Former Washington player calls for team to drop racist name (6/13)
Musician urges team name change as NCAI video makes waves (6/11)
Opinion: Lobbying firm hired to defend NFL team's racist mascot (6/11)
NCAI's 'Proud to Be' video to air during NBA finals game tonight (6/10)
Churches headed for vote on boycott of Washington NFL team (06/04)


Copyright © Indianz.Com
More headlines...
Local Links:
Federal Register | Indian Gaming | Jobs & Notices | In The Hoop | Message Board
Latest News:
Native Sun News: Native nations unite on uranium mine cleanup (7/29)
Audio from House subcommittee hearing on five tribal measures (7/29)
House Subcommittee on Indian and Alaska Native Affairs hearing (7/29)
Witness List: SCIA hearing on natural disasters in Indian Country (7/29)
Gyasi Ross: Tribes put principle over profit in banning Ted Nugent (7/29)
Steven Newcomb: UN perpetuates dominance of Native peoples (7/29)
Megan Red Shirt-Shaw: Music festival outlaws faux headdresses (7/29)
BIA holds final in-person meeting on federal recognition reform (7/29)
'Caucasians' t-shirt sees boost in popularity thanks to Native DJ (7/29)
WyoFile: Tribes depend on Medicaid funding for health services (7/29)
Another member of Miccosukee Tribe killed in fatal car accident (7/29)
Former employee sentenced for theft from Chippewa Cree Tribe (7/29)
Editorial: Washington team's 'racial slur' has no place in society (7/29)
Review: 'Unreal City' exploits coal from Hopi and Navajo tribes (7/29)
Senate bill introduced to kill Tohono O'odham Nation casino bid (7/29)
Mohegan Tribe reports declines in gaming revenues and profits (7/29)
Muscogee Nation adds steakhouse to $335M casino expansion (7/29)
Editorial: Proposed Pojoaque Pueblo compact hurts New Mexico (7/29)
Tim Giago: Lakota and Pueblo Indians on Pine Ridge Reservation (7/28)
Native Sun News: President of Oglala Sioux Tribe dodges bullets (7/28)
Puyallup fashion designer competes for prize in Project Runway (7/28)
Senate Indian Affairs Committee sets business meeting on bills (7/28)
NIEA heads to Capitol Hill to advocate for Native language bills (7/28)
Obama signs Pascua Yaqui and Hoonah Indian Association bills (7/28)
Ho-Chunk Inc executive Lance Morgan receives business honor (7/28)
Charles Roessel: BIE reform plan includes teacher certification (7/28)
Troy Eid: Marijuana experiment in Colorado hurts Indian youth (7/28)
BIA hosts scoping meeting on Paiute Tribe land-into-trust bid (7/28)
Cherokee Nation program keeps former inmates out of prison (7/28)
Grand Ronde Tribes disenroll 86 descendants of treaty signer (7/28)
Protest targets disenrollments within Saginaw Chippewa Tribe (7/28)
At least 10 tribes adopt laws to recognize same-sex mariages (7/28)
KUOW: Coeur d'Alene Tribe cleans meth houses with EPA funds (7/28)
Law Article: Supreme Court sends reminder on tribal immunity (7/28)
Unsettled: Passamaquoddy Tribe awaits constitutional reform (7/28)
KGOU: Indian Times review of news affecting Oklahoma tribes (7/28)
Judge hears dispute over United Keetoowah Band gaming site (7/28)
Chumash Tribe plans hotel tower with $160M casino expansion (7/28)
Mashpee Wampanoag Tribe changes architects for casino plan (7/28)
Soo Tribe casino partner was developer behind failed racetrack (7/28)
Editorial: State must negotiate compact with Pojoaque Pueblo (7/28)
Native Sun News: IHS hospital at Pine Ridge undergoes review (7/25)
Ivan Star Comes Out: Group disturbs tranquility at Bear Butte (7/25)
Indian Health Service discloses privacy breach of patient data (7/25)
BIA extends comment period on federal recognition regulation (7/25)
Navajo Nation president calling for FBI probe of brutal murders (7/25)
Jennie Stockle: Justice for victims of Cedarville mass shooting (7/25)
more headlines...

Home | Arts & Entertainment | Business | Canada | Cobell Lawsuit | Education | Environment | Federal Recognition | Federal Register | Forum | Health | Humor | Indian Gaming | Indian Trust | Jack Abramoff Scandal | Jobs & Notices | Law | National | News | Opinion | Politics | Sports | Technology | World

Indianz.Com Terms of Service | Indianz.Com Privacy Policy
About Indianz.Com | Advertise on Indianz.Com

Indianz.Com is a product of Noble Savage Media, LLC and Ho-Chunk, Inc.