indianz.com your internet resource indianz.com on facebook indianz.com on twitter indianz.com on Google+
ph: 202 630 8439   fax: 202 318 2182
Dynamic Homes
Advertise on Indianz.Com
Home > News > Headlines
Print   Subscribe
Opinion: Washington NFL team loses business with racist name

Filed Under: Business | Opinion | Sports
More on: mascots, nfl, racism, redskins
   


The logo for the Change the Mascot campaign

Two professors say a study of economic data shows why the Washington NFL team should eliminate its racist mascot:
Unlike college athletics, professional sports don’t have a recent tradition of dropping Indian team names. But the effect of maintaining such a name can still be measured. We created a statistical model of team brand equity (roughly, the economic value of a brand) in the National Football League. The idea was to determine whether revenues exceeded or lagged behind what would otherwise be expected based on team performance and market factors like the size and median income of the local fan base.

We found that the Redskins have indeed experienced decreasing brand equity over the past decade. Interestingly, the two N.F.L. teams with the most negative brand equity trends from 2002 to 2012 were the Redskins and the Kansas City Chiefs (another American Indian team name).

The other teams with the most negative trends were the Oakland Raiders, St. Louis Rams and Cleveland Browns, all of which had average winning percentages over this period that were well below 40 percent. Though the Redskins and Chiefs also had below-average winning percentages, they lost even more brand equity than did those teams that experienced such pronounced on-field failure over the past decade.

We acknowledge that there could be other factors that explain the Redskins’ decreasing brand equity. But elementary principles of brand management suggest dropping the team name, regardless. While it’s true that recent survey data suggest that more than 70 percent of Washingtonians think the team should not change its name, consider the inverse of that statistic: A remarkable 30 percent of the local populace finds the team name offensive. Even among the faction of Washingtonians that favors retention of the team name, more than half report that they find the term inappropriate.

Get the Story:
Michael Lewis and Manish Tripathi: ‘Redskins’ Is Bad Business (The New York Times 6/25)

Related Stories:
Suzan Shown Harjo: Fight against racist mascots just beginning (6/24)
Oneida Nation asked Bank of America to break with NFL team (6/24)
Kevin Gover: Stereotypes should not be celebrated in America (6/20)
Ray Cook: Decision sends warning for NFL team's racist mascot (6/20)
Oneida Nation puts pressure on FedEx in campaign over mascot (6/20)
Mike Wise: No winning in fight to save NFL team's racist mascot (6/20)
Opinion: Making money off Indian imagery is old business in US (6/20)
Washington NFL team remains defiant after losing trademarks (6/19)
Editorial: Racial slurs don't deserve trademark protection in US (6/19)
Patent office cancels trademarks for Washington football team (6/18)
Church group approves boycott against Washington NFL team (6/16)
Former Washington player calls for team to drop racist name (6/13)
Musician urges team name change as NCAI video makes waves (6/11)
Opinion: Lobbying firm hired to defend NFL team's racist mascot (6/11)
NCAI's 'Proud to Be' video to air during NBA finals game tonight (6/10)
Churches headed for vote on boycott of Washington NFL team (06/04)


Copyright © Indianz.Com
More headlines...
Local Links:
Federal Register | Indian Gaming | Jobs & Notices | In The Hoop | Message Board
Latest News:
Native Sun News: Great Plains tribes call for full contract funds (7/23)
Native Sun News: Candidate wants Obama to meet with tribes (7/23)
President Obama nominates Jonodev Chaudhuri to lead NIGC (7/23)
Native Sun News: Lakota War Path team wins world relay title (7/22)
Raina Thiele: Native youth participate in My Brother's Keeper (7/22)
Senate Committee on Indian Affairs looks into tribal gaming (7/22)
NIGC reports 'stable' growth in $28B tribal gaming industry (7/22)
Bail set at $5M for teens accused of murdering Navajo men (7/22)
Gyasi Ross: Indigenous children at border need to be heard (7/22)
Donna Ennis: Open border to indigenous sisters and children (7/22)
Jay Daniels: Land consolidation program isn't really working (7/22)
Mark Rogers: Reality of being an invisible Indian in New York (7/22)
Center: Report outlines harmful effects of 'Indian' mascots (7/22)
Yurok Tribe combats illegal marijuana farms on reservation (7/22)
County drops opposition to CSKT land-into-trust application (7/22)
Native youth hospitalized after being shot by police officer (7/22)
University of California welcomes Native youth to campus (7/22)
Unsettled: Questions linger on Passamaquoddy leadership (7/22)
WCAI: Mashpee Wampanoag Tribe won't join Plymouth 400 (7/22)
Opinion: Oglala Sioux Tribe could benefit from new currency (7/22)
Al Jazeera: Organization celebrates Black-Indian heritages (7/22)
First Nations leader in Manitoba faces scrutiny on spending (7/22)
Members of remote tribe receive care before heading home (7/22)
Coeur d'Alene Tribe axes Ted Nugent at casino over racism (7/22)
Menominee Nation outlines need for off-reservation casino (7/22)
Wyandotte Nation off-reservation casino lawsuit dismissed (7/22)
Editorial: Progress on Tohono O'odham Nation gaming plan (7/22)
Tim Giago: Treat alcoholism and drug addictions as diseases (7/21)
Charles Trimble: No longer a Wannabee with Oglala tribal ID (7/21)
Doug George-Kanentiio: Mohawk Nation endures 800+ years (7/21)
Native Sun News: Tribes seek final judgment in ICWA dispute (7/21)
Native Sun News: Paper takes home awards at NAJA meeting (7/21)
Travis Armstrong: Newspaper unfairly targets Morongo Band (7/21)
James Rawlings: Connecticut tries to deny tribal recognition (7/21)
Ryan Bellerose: Indigenous people win with truth on our side (7/21)
Opinion: Warfare caused genocide among New England tribes (7/21)
Editorial: A landmark decision for tribal sovereignty in Alaska (7/21)
Al Jazeera: Advocates seek inclusion of Alaska tribes in VAWA (7/21)
Teens accused of killing homeless Navajo men in New Mexico (7/21)
Shoni Schimmel earns most valuable player at WNBA All-Stars (7/21)
Daily Beast: Native lacrosse players encounter racism on field (7/21)
James Garner, actor with Cherokee heritage, passes on at 86 (7/21)
More people turn in human remains to Washington authorities (7/21)
Lytton Band donates $1M to bolster land-into-trust application (7/21)
Unsettled Ch. 23: Passamaquoddy leader indicted for stealing (7/21)
Man awaits trial for slaying of Chitimacha Tribe's police officer (7/21)
Editorial: No rubes at Quechan Nation in saying no to NFL team (7/21)
Wyandotte Nation agrees with dismissal of casino site lawsuit (7/21)
more headlines...

Home | Arts & Entertainment | Business | Canada | Cobell Lawsuit | Education | Environment | Federal Recognition | Federal Register | Forum | Health | Humor | Indian Gaming | Indian Trust | Jack Abramoff Scandal | Jobs & Notices | Law | National | News | Opinion | Politics | Sports | Technology | World

Indianz.Com Terms of Service | Indianz.Com Privacy Policy
About Indianz.Com | Advertise on Indianz.Com

Indianz.Com is a product of Noble Savage Media, LLC and Ho-Chunk, Inc.