Seminole Tribe launches marketing campaign for juice brand

Seminole Pride Noble Juice. Photo from Facebook

The Seminole Tribe of Florida has put its name on a line of organic fruit juices.

Earlier this year, the tribe acquired a 60 percent interest in Noble Juice. The company's products will now be known as "Seminole Pride Noble Juice."

"We're in the process of combining the two," John Dembeck, the chief operating officer of Seminole Brand Development, told The South Florida Sun Sentinel. "We're doing it carefully."

The tribe also markets fruit snacks, water and beef under the Seminole Pride label.

Get the Story:
Seminole Tribe expands Noble juice business (The South Florida Sun Sentinel 7/23)

Related Stories:
Seminole Tribe expands economy with stake in citrus company (4/11)