Arts & Entertainment | Canada | Sports

'Caucasians' t-shirt sees boost in popularity thanks to Native DJ






The infamous Caucasians t-shirt. Photo from Facebook

A tongue-in-cheek t-shirt that plays on the logo of the Cleveland professional baseball team has seen a spike in popularity thanks to a Native DJ.

Shelf Life Clothing in Cleveland has been selling the “Caucasians” t-shirt since 2007. Owner Brian Kirby said it's always been a top seller but he told The Toronto Star that interest “skyrocketed” after Deejay NDN of A Tribe Called Red was seen wearing it.

“We have had over 3,000 shares on posts about the tee in the last month, and have been working around the clock to keep up,” Kirby told the paper.


The "disparaging" team name bill. Image from Shelf Life Clothing

Kirby said he ships a lot of orders to Canada, where A Tribe Called Red is based. The company also makes a "disparaging" t-shirt that refers to the Washington NFL team.

Get the Story:
‘Caucasians’ T-shirt mocking Cleveland Indians becomes hot seller on reserves (The Toronto Star 7/29)