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California | Public Relations
Southern California tribes compete for gamblers



Tribes in southern California are launching new advertising campaigns in hopes of luring gamblers to their gaming facilities.

The Agua Caliente Band of Cahuilla Indians just opened a $300 million hotel at its Agua Caliente Casino Resort Spa. The tribe plans a television, print and direct mail blitz in in Arizona, Washington, Oregon, Canada, Nevada and southern California to attract customers.

The Cabazon Band of Mission Indians recently opened a restaurant and added new games at the Fantasy Springs Resort Casino. The tribe is relying on billboards to get the word out along a major interstate.

The Morongo Band of Mission Indians, the Twenty-Nine Palms Band of Mission Indians and the Agua Caliente Band also use billboards on the same interstate. The competition is seen as healthy by one tribal gaming official.

"I think this is reminding people who live in L.A. County, Orange and the San Fernando Valley that there are big Indian casinos in the Coachella Valley," Michael Lombardi, a gaming commissioner for the Augustine Band of Cahuilla Indians, told The Palm Springs Desert Sun. "That's beneficial to all of us."

Get the Story:
Huge marketing plans in the cards (The Palm Springs Desert Sun 4/20)