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'Hard Rock' no more-Isleta Pueblo going back to roots at casino

Filed Under: Business Deals | Public Relations
More on: hard rock, new mexico, pueblo, seminole
Isleta Pueblo in New Mexico will no longer be tied to the Hard Rock entertainment brand.

The tribe has been paying $1 million a year to use the "Hard Rock" name at its gaming facility near Albuquerque. The tribe also spent millions to upgrade the casino to fit in with the brand.

But the tribe never saw a big boost in revenue since the change. So the tribe plans on going back to its original "Isleta Casino" name.

"We did not see the boost that I think we would have loved to have seen," CEO Pam Gallegos told KRQE-TV.

The Hard Rock brand is owned by the Seminole Tribe of Florida.

Get the Story:
Isleta Pueblo dumping Hard Rock name (KOB-TV 11/7)
Isleta parting ways with Hard Rock (KRQE-TV 11/8)
Isleta Casino Cuts Hard Rock Ties (The Albuquerque Journal 11/8)

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